Snow Leopard Foundation celebrated the Biodiversity Day 2017 on 22nd May 2017 at Pakistan Museum of Natural History (PMNH) in Islamabad. The event was jointly organized by Ministry of Science and Technology, Pakistan Science Foundation, PMNH, Ministry of Climate Change and Snow Leopard Foundation (SLF). The event was attended by large number of students from schools, colleges and universities from Islamabad, Rawalpindi, Mirpur AJK, Haripur KPK. Prime Minister’s Focal Person on Climate Change & Green Pakistan Programme Syed Rizwan Mehboob was chief guest at the occasion. Launching of cartoon story-book about Snow Leopard and Human Conflict by Snow Leopard Foundation and fresh and dry flower arrangement were highlight of the event. Display stalls from various organizations made the event more colorful. Describing the theme and objective of publishing the book “barfani cheetey se dushmani kiyukar?”. (why to make snow leopard an enemy?), the Founder Director of Snow Leopard Foundation Dr. Muhammad Ali Nawaz emphasized on the importance of awareness and environmental education to children. He told the audience that through this book a strong message is conveyed in simple and subtle manner, the book is written in Urdu for this purpose. The book is written by Prof. Zahid Baig Mirza and cartoons are sketched by Huma Wasiq. Dr. Ali thanked the writer and artist for selecting the topic about human and snow leopard conflict. This is the first book on environmental education by SLF, publication of more books on the same theme but different topics are also planned. The books will be distributed free of cost in schools of Gilgit and Chitral region as well as nationwide. The school children and even other guests showed keen interest in the book at SLF stall. Speaking at the inaugural session, the chief guest Syed Rizwan Mehboob, appreciated the efforts and hard work of all organizing partners particularly Prof. Dr. Muhammad Ashraf Chairman Pakistan Science Foundation and Dr. Muhammad Rafique Director General PMNH to make the event successful. He also admired the participation of children in the activities specially Tableau on the theme of the biodiversity day “Sustainable Tourism”. He invited all participants and guests to come up with ideas which can enhance the awareness and education in general public about environment and ecotourism. A technical session was followed after the inaugural and prize distribution ceremony. Prominent scholars, environmentalists and biologists from various universities were among the speakers, they delivered brief lectures on importance of biodiversity and its components. The technical session was attended by university students and others. Snow Leopard Foundation Pakistan (SLF), is dedicated for the conservation of snow leopard, its prey species and habitat in Pakistan for 11 years and initiated several projects to protect Snow Leopard and its habitat. The snow leopard program aims at conserving snow leopard and its fragile ecosystem by improving knowledge through community based sustainable conservation actions. SLF is also engaged in community support projects to improve livelihoods through training and capacity building in livestock and natural resource management. Pakistan is among twelve countries where snow leopard is found and it is placed in red list of most endangered species by IUCN.